Amazon
TikTok Shop
Your Marketplace Growth Partner
Not your standard marketing agency. We manage every part of your marketplace business, from strategy and advertising to content and creator partnerships, to turn your brand into a best seller.
LET’s talk See our results
Who We Are
Built by people who have done the job

We’re a multinational team of former Amazon employees, in-house brand managers, Seller and Vendor Central experts, and TikTok Shop specialists.

We bring marketplace strategists, advertising and SEO specialists, creatives, and creator partnership managers together in one team. We focus on business outcomes like revenue, profit, and sustainable growth, not just marketing metrics.

What makes FordeBaker work is its people: specialists who adapt quickly to the different challenges of every brand we serve.

Why We Exist
Built from firsthand experience

“I’m Tom, founder of FordeBaker. My marketplace journey started over a decade ago, when I was working in-house for a toy brand that needed to launch on Amazon.

I had no prior experience, so I looked for outside help. I couldn’t find an agency with the depth of knowledge, expertise, and scale I needed, so I taught myself through trial and error.

Along the way I realised many brands face the same struggle. I built FordeBaker to solve it. The agency started on Amazon and has grown with the market. Today we help brands win wherever their customers shop, from Amazon search to TikTok Shop discovery.”

Tom Baker, Founder and CEO

OUR TEAM

Meet the people behind your growth

Strategists, ad buyers, designers, copywriters, and creator specialists, working as one team across every marketplace.
meet the full team
Tom
Paul
Emily
Alice S.
Sapir
Finja
Renzo
HOW WE DELIVER
We Go Far Beyond a Standard Agency
We offer full-service marketplace management. Strategy, advertising, SEO, content, creator partnerships, and operations are all handled by one cohesive team.
We treat every client as a business partner. Every team member owns clear KPIs, from revenue and profit to organic rankings, ad efficiency, and account health. You always know who is accountable for each result.
We recruit the best people, move fast, and hold ourselves to the highest standards of service.
Our Values
How We Work
1
Autonomous and accountable
We take ownership of our work and the results it drives.
2
Instinct to act
Marketplaces move fast, and so do we. We tackle hard problems and move on opportunities early.
3
Always learning
We question the status quo and adapt as Amazon, TikTok Shop, and ecommerce evolve.
4
Growth focused
Our success depends on our clients’ success.
5
One team
We share insights across disciplines to deliver bigger results.
Ways to Work With Us
Flexibility Is Core to Who We Are
We design every engagement around your exact needs. There’s no time tracking, no day rates, and no fixed packages. Our fees reflect what clients want, not the other way around.
Fixed monthly retainer
For brands that prefer the certainty of a fixed investment.
Lower retainer plus revenue share
For brands that want lower upfront costs to accelerate growth.
Specialist support
For brands that keep some work in-house and want our advertising, SEO, creative, or TikTok Shop specialists to add scale and expertise.
Ready to grow on Amazon and TikTok Shop?
LET’s talk