Global Team Servicing Businesses Globally
FordeBaker Team
Clients
Meet the Team
We’re a global, multinational team of Amazon experts
Working remotely enables us to hire the best. Our team covers every aspect of selling on Amazon. Strategy, marketing, operations and content. We’ve got it all covered.
Tom Baker 🇬🇧
CEO, Founder
Over 10 years experience selling on Amazon. Previously spent 12 years in various digital marketing roles with start-ups and multinational brands. Tom now leads business operations as well as supporting the Account Strategy team. If not thinking about the agency’s growth Tom can be found on Zwift and other pursuits of the late-30s UK male.
Paul Mullin 🇮🇪
Head of Content
9 years experience developing & executing eCommerce content plans.
Emily Cohen 🇬🇧
Head of Social Commerce
Emily brings hands-on social commerce expertise to FordeBaker, where she leads the TikTok Shop team and the agency’s expansion into wider social marketplaces. At her previous agency, she played a key role in the TikTok Shop Partner of the Year win for Live Shopping Excellence. Emily has launched and managed brands on the platform such as itsu, LOVE CORN and Ghost Energy. Before pivoting into social commerce, she produced content for the BBC, ITN, Netflix and the UEFA Champions League. Fluent in French and Spanish, away from work Emily is an experimental home baker and forever-optimistic Arsenal fan.
Renzo Maio 🇮🇹
Marketplace Strategist
Nearly 6 years of experience across Italy and Spain marketplaces working for Amazon Retail and managing Vendors as Brand Specialist. He took care of successful brand launches and led the business growth of many brands between health & personal care and beauty categories. Besides work, Renzo is really passionate about sports, football in particular, and loves traveling experiences.
Sapir Zichner 🇵🇹
Marketplace Strategist
Sapir has over eight years of experience in the Amazon marketplace. She first launched her own brand and then went on to support global brands, agencies, and in-house teams. Her expertise lies in account management, brand growth, and product strategy — helping businesses increase revenue while keeping costs in check.
With a strong background in psychology and statistics, Sapir brings a unique mix of analytical and people-focused skills. She’s as comfortable diving into the numbers as she is understanding what drives customer behaviour. Above all, she enjoys turning complex account data into clear, actionable strategies that move brands forward.
Finja Schön 🇩🇪
Marketplace Strategist
With over eight years of experience in eCommerce and a Bachelor’s degree in Economics, Finja brings a holistic approach to brand growth — understanding that every aspect of strategy, content, inventory management, and advertising influences overall success. Having built and managed multiple brands, she knows first-hand what it takes to scale from launch to seven-figure revenue. Finja has helped numerous brands grow sustainably across global marketplaces, combining analytical insight with creative execution. Outside of work, she’s passionate about travelling and sports.
Yury Saltowski 🇧🇾🇺🇦
Advertising Specialist
Yury is an experienced Amazon Advertising Strategist, bringing over four years of experience managing Sponsored Ads across a range of product categories — especially in health, beauty, and personal care. He helps brands scale through structured strategy, sharp analytics, and performance-led decision-making. Outside of work, he’s into travel, photography, and swimming.
Maja Loncar 🇷🇸
Advertising Specialist
Maja is an experienced Advertising Strategist who manages campaigns across North American and EU marketplaces. She’s helped brands in categories like Home & Kitchen, Beauty & Personal Care, and Sports & Outdoors grow through detailed research, data-driven strategies, and a tailored approach for each brand. When free, she enjoys spending time with her dog and traveling.
Kate Volkovskaya 🇧🇾
Advertising Specialist
Kate is seasoned Amazon Advertising Strategist with 12+ years of hands-on work across global marketplaces. She specializes in building scalable ad strategies that align with each brand’s growth stage — from smart product launches to full-funnel expansion. Her approach blends creative testing, keyword intelligence, and deep analytics to drive profitable, long-term results. Kate has led campaigns in diverse categories. When done with her work, she enjoys long-distance running, strength training, and travelling.
Dan Deighton 🇬🇧
SEO/Listing Optimisation Specialist
Self-taught brand owner. Started his own exercise brand on Amazon in 2020 and thoroughly enjoyed it. Ended up leaving full time position in Financial Services to help other brands do the same at FordeBaker. Committed to using proven best practice to market brands and their products to the correct audience. When free, Dan can be found running or walking out in nature.
Ivan Filipiev 🇺🇦
SEO & Data Specialist
Over 8 years experience selling on Amazon. Started from launching personal brands and then have been consulting various companies and brands. Away from work he is a professional rollerblading coach and does various extreme sports like snowboarding, wakeboarding and martial arts. As a hobby, Ivan practices algorithmic cryptocurrency trading.
Roisin Turner 🇮🇪
Content Manager
Roisin graduated from university with both a BA Single Honours and Master’s degree in English Literature with Creative Writing, and has worked as a copywriter and digital marketing assistant. As Junior Copywriter, she will use her love for the written word to help your brand grow. Away from work, Roisin is working on her novels, reading, or enjoying the local coastal views with her dog.
Alice Robinson 🇬🇧
Graphic Designer
Over 8 years experience as a designer for consumer facing content and products. Alice is responsible for the design of everything you’ll need to make your Amazon presence stand out. From the image gallery and A+ content to sponsored ad videos and building out your storefront.
Alessio Pacioni 🇮🇹
Graphic Designer
With a MA in Visual Communication and a passion for Graphic Design, Alessio has experience in creating digital assets for Amazon Product Galleries, A+ content and Storefront. Proud cat-dad of three, Nairobi, Nelson and Medusa, he loves photography, food and hiking.
Alice Sadler 🇬🇧
Affiliate Marketing Manager
Graduating from university with a degree in Marketing and Management, Alice loves all things TikTok Shop and joins FordeBaker as an Affiliate Marketing Manager. Alice has 3 years experience in Marketing, including as a Creator Assistant at a CAP TikTok Agency and as a Marketing Assistant at Panasonic. When she’s not scrolling TikTok Shop in search of the latest must-have products (for work… or herself), she’s making the most of living in the Cotswolds, catching up with friends over horse racing or rugby, or perfecting her at-home gel manicures.