Global Team Servicing Businesses Globally

FordeBaker Team


Meet the Team

Weโ€™re a global, multinational team of Amazon experts

Working remotely enables us to hire the best. Our team covers every aspect of selling on Amazon. Strategy, marketing, operations and content. Weโ€™ve got it all covered.

Tom Baker ๐Ÿ‡ฌ๐Ÿ‡ง
CEO, Founder

Over 6 years experience selling on Amazon. Previously spent 12 years in various digital marketing roles with start-ups and multinational brands. Tom now leads business operations as well as supporting the Account Strategy team. If not thinking about the agency’s growth Tom can be found on Zwift and other pursuits of the late-30s UK male.

Paul Mullin ๐Ÿ‡ฎ๐Ÿ‡ช
Head of Content

7 years experience developing & executing eCommerce content plans.

Laurent Crastes de Paulet ๐Ÿ‡ซ๐Ÿ‡ท
Head of Marketplace Marketing

Meet Laurent, former Amazonian with over 12 years of experience in e-commerce and digital marketing. Here at FordeBaker, Laurent leads the advertising and SEO/LO teams to ensure we deliver best-in-class content and sustainable growth for our partner brands. Away from work, he enjoys sports, food, art and travelling.

Amelia Tranter ๐Ÿ‡ฌ๐Ÿ‡ง
Account Strategist

Amelia has studied a Bachelorโ€™s degree in Chinese and International Business and then a Masterโ€™s degree in Strategic Fashion Marketing. She is now an account strategist at Forde Baker, managing mostly beauty accounts to launch onto Amazon and grow.

Dale Yelland ๐Ÿ‡ฌ๐Ÿ‡ง
Account Strategist

Dale has over 14 years experience of selling on Marketplaces throughout a vast number of platforms, categories and territories. With a passion for numbers and data, spreadsheets are his guilty pleasure and a key part of his role as an Account Strategist here at FordeBaker. When away from the desk you’ll find Dale attempting to play cricket and golf.

Renzo Maio ๐Ÿ‡ฎ๐Ÿ‡น
Account Strategist

Nearly 3 years of experience across Italy and Spain marketplaces working for Amazon Retail and managing Vendors as Brand Specialist. He took care of successful brand launches and led the business growth of many brands between health & personal care and beauty categories. Besides work, Renzo is really passionate about sports, football in particular, and loves traveling experiences.

Shaambhavi Ratnapriya ๐Ÿ‡ฎ๐Ÿ‡ณ
Account Strategist

Shaambhavi is deeply passionate about Marketing and helping Brands grow. She has over 3+ years of work experience across industries including pharmaceuticals, industrial adhesives and consumer goods in MNCs including GSK and Henkel. Prior to joining Forde Baker, Shaambhavi was working as a Brand Manager for Razor Group- an FBA Aggregator on Amazon.

Ruolan Sun ๐Ÿ‡จ๐Ÿ‡ณ
Account Strategist

Meet Ruolan, a dedicated and dynamic Account Strategist at FordeBaker. With a Bachelor’s degree in Financial Management and a Master’s in Marketing from Durham University, Ruolan brings a diverse skill set to the team. Passionate about digital marketing and business growth, Ruolan embarked on a journey to specialize in the e-commerce world of Amazon marketplace. Outside of work, she’s an avid traveller, always seeking new adventures and cultural experiences.

Caterina Draga ๐Ÿ‡ฎ๐Ÿ‡น
Advertising Specialist

Ex-Amazonian, expert on Amazon solution, helping advertiser achieve their goals with PPC advertising.

Petra Vugrinec ๐Ÿ‡ญ๐Ÿ‡ท
Advertising Specialist

Has a great passion for everything connected with digital marketing and digital technologies in general. Started working on Amazon right after university and still hooked on challenges within. Also, very enthusiastic about beauty and health in its every aspect.

Dan Deighton ๐Ÿ‡ฌ๐Ÿ‡ง
SEO/Listing Optimisation Specialist

Self-taught brand owner. Started his own exercise brand on Amazon in 2020 and thoroughly enjoyed it. Ended up leaving full time position in Financial Services to help other brands do the same at FordeBaker. Committed to using proven best practice to market brands and their products to the correct audience. When free, Dan can be found running or walking out in nature.

Charlotte Mudzudzu ๐Ÿ‡ฟ๐Ÿ‡ฆ
SEO/Listing Optimisation Specialist

Meet Charlotte, a self-taught e-commerce SEO strategist with over 3 years of experience optimizing Amazon listings. Here at FordeBaker, her skill set will be used to aid in driving business growth and success. In her spare time, Charlotte can be found travelling and searching for new experiences, reading a novel and watching live sport.

Ivan Filipiev ๐Ÿ‡บ๐Ÿ‡ฆ
SEO & Data Specialist

Over 6 years experience selling on Amazon. Started from launching personal brands and then have been consulting various companies and brands. Away from work he is a professional rollerblading coach and does various extreme sports like snowboarding, wakeboarding and martial arts. As a hobby, Ivan practices algorithmic cryptocurrency trading.

Roisin Turner ๐Ÿ‡ฎ๐Ÿ‡ช
Junior Copywriter

Roisin graduated from university with both a BA Single Honours and Master’s degree in English Literature with Creative Writing, and has worked as a copywriter and digital marketing assistant. As Junior Copywriter, she will use her love for the written word to help your brand grow. Away from work, Roisin is working on her novels, reading, or enjoying the local coastal views with her dog.

Alice Robinson ๐Ÿ‡ฌ๐Ÿ‡ง
Graphic Designer

Over 5 years experience as a designer for consumer facing content and products. Alice is responsible for the design of everything you’ll need to make your Amazon presence stand out. From the image gallery and A+ content to sponsored ad videos and building out your storefront.

Alessio Pacioni ๐Ÿ‡ฎ๐Ÿ‡น
Junior Graphic Designer

With an MA in Visual Communication and a passion for Graphic Design, Alessio has experience in creating digital assets for Amazon Product Galleries, A+ content and Storefront. Proud cat-dad of two, Pixel and Nairobi, he loves photography, food and hiking.

Noelia Pรฉrez ๐Ÿ‡ช๐Ÿ‡ธ
Video Creative Designer

Passionate video creator with a Double Bachelor Degree in Journalism and Audiovisual Communication and a Master in Motion Graphics. More than 2 years of experience working in press, education and marketing creating filmed and animated content. Now she is a Video Creative Designer at FordeBaker. Away from work, she loves watching movies, going to concerts and travelling.