TikTok Shop
Where content becomes commerce
As a full-service agency, we cover everything a brand needs to sell on TikTok Shop, run by one connected team.
3×
expected growth in social commerce
by 2030.
~£100 bn
forecast UK social commerce market by 2030, with the US on track for ~$250bn.
62%
of TikTok Shop value appears in other channels, from Amazon to retail.
THE OPPORTUNITY
One channel.
Three flywheels.
TikTok Shop isn’t just another sales channel. It’s the only social commerce platform in the UK and US where discovery, research and purchase all happen inside one app and the effects don’t stop at the checkout.
01
Revenue & new customer growth
●
Direct product sales through a closed-loop checkout
●
Higher conversion rates from shoppable content
●
Sales growth within an entirely new audience
02
Brand building
●
Increased brand visibility in-feed
●
More conversation and UGC around your products
●
Brand awareness lift of up to +20%
03
Wider ecosystem impact
●
Lifts branded search traffic
●
Drives Amazon sales through the halo effect
●
Pulls demand into retail purchases
The halo effect
TikTok Shop sells inside — and outside — the platform.
Consumers find products on TikTok, research them, and complete the purchase wherever is easiest — often weeks later. 62% of TikTok Shop value shows up somewhere else entirely.
Amazon
Branded search lifts by 33% after viral moments.
DTC websites
Direct off-platform conversion, at higher AOV.
Retail stores
In-aisle pickup and impulse buys.
Worked example — beauty brand client
TikTok Shop demand generated 280% revenue growth on Amazon.
456%
revenue growth over a 30-day period
1,996
total units ordered in one month
10→25
increase in page-one rankings
The audience
TikTok Shop is not just Gen Z.
TikTok Shop now spans every adult demographic.
Content seeds the demand. The checkout closes it — on the same screen.
The single largest audience is users aged 25–34, and the fastest-growing segment is 35–44.
And they arrive ready to buy:
1 in 3
buy products they had not previously considered
73%
rely on reviews and recommendations
67%
purchase food & beverage products monthly
Services
Every discipline your TikTok Shop needs.
Interconnected teams, one shared goal. Here’s what each discipline actually does.
01 / Strategy
Strategy, forecasting & P&L
Our account strategists work with you to understand your commercial objectives, then build a plan around them — including a transparent P&L that accounts for every cost, from your COGS to platform fees.
Business objectives
Transparent P&L modeling
Data-led forecasting
Hero product & launch strategy
Monthly targets & reporting
02 / Affiliate Marketing
The biggest revenue driver on TikTok Shop
Affiliates aren’t influencers, and they aren’t brand representatives. Their content is discovered by the algorithm, not their followers, and they’re paid on sales. We treat creators like customers, seed widely, and let the algorithm find what converts — because variety and volume beat a small set of perfect videos every time.
Creator outreach & recruitment
Product sampling & briefing
Commission strategy
Creator community management
Top-performer partnerships
03 / LIVE Shopping
Build a moat while it’s still early
LIVE converts differently to video, and the top stores run hundreds of sessions. Brands that master it now build an advantage that’s genuinely hard to copy. We recruit and train the hosts, produce the sessions, and hold a consistent schedule.
Host recruitment & training
LIVE production
Consistent scheduling
Giveaway & offer strategy
Founder-led educational LIVEs
04 / Shop Ads
Guarantee the reach, amplify what works
Organic reach on TikTok is real but unpredictable. Paid promotion guarantees distribution and puts budget behind the content that’s already proving itself.
GMV MAX
Spark Ads
Retargeting top videos
ROAS management
Priority SKU alignment
05 / Creative & Content
Content built to be shoppable
Whatever your product does, it needs to show well in 15–30 seconds. Our team concepts, produces and schedules organic brand content, and builds the shop and product pages that turn a swipe into a sale.
Shoppable video concepts
Organic content production
Rolling content calendar
Shop & product pages
Seasonal campaign moments
06 / Operations & Trading
Keeping the shop healthy and profitable
The unglamorous work that decides whether everything else pays off. Our operations and trading teams handle the setup, the stock and the compliance, then use pricing and promotion to grow the value of every sale.
Account & listing setup
Fulfillment planning
Compliance documentation
Technology integrations
Product & pricing strategy
Tiered promotions
Weekly / monthly / quarterly reporting
Ways of working
We bring you opportunities, not briefs.
Proactive
A rolling content calendar built weeks ahead, an always-on creator pipeline, and seasonal moments we spot and act on before you have to ask.
Performance-led
Every activity is tied to a number. We volunteer the KPIs we’re measured on.
Low-touch for you
You approve, we run it. A named account lead and defined approval points, so the platform takes as little of your time as possible.
Where we operate
TikTok Shop is live in the US and UK, with EU expansion coming soon. We support brands in both markets, with teams across North America, the UK and Europe.
🇺🇸 United States
🇬🇧 United Kingdom
🇪🇺 EU — coming soon
Proven on marketplaces
We’re a one-stop marketplace agency that helps ambitious brands achieve best-selling performance on a global scale — and we bring that product sales expertise to TikTok Shop.
20,000+ SKUs under management
$45m traded annually on Amazon
90% of sales in the US and UK
Trusted by brands
The brands we grow on TikTok Shop
Ready to start selling
on TikTok Shop?
Tell us your objectives and we’ll come back with a plan, a forecast and a full P&L.
Get in touch