The Baker’s Dozen Newsletter
Marketplace Intelligence That Delivers
13 valuable insights, every newsletter
Cuts through the noise
Stategies that move the needle
No fluff – just what works.
Why the Baker’s Dozen?
Most marketplace content is recycled theory. This is different.
Every issue delivers 13 hand-picked articles, tips or insights, that you can implement immediately.
ROI Focussed
Real client case studies and behind-the-scenes insights from actual marketplace campaigns.
Multi-Platform Focus
Amazon, TikTok Shop, Walmart –get strategies that work across the marketplace ecosystem.
Cultural Nuance
Understand what drives buyers in different markets and how to adapt your approach.
Future-Forward
Emerging marketplace trends and early-stage opportunities before they become mainstream.
Hands-On Expertise
Every strategy ties back to business outcomes – revenue impact, profit margins, cost efficiency.
Tom Baker
Tom has spent over a decade building and scaling marketplace businesses across multiple platforms and countries. From bootstrapped startups to enterprise-level operations, he’s seen what works, what doesn’t, and most importantly, what drives real ROI in the marketplace economy.
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Join the marketplace professionals who rely on The Baker’s Dozen for their edge.