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Thomas Baker, Founder at FordeBaker

The New & Improved Amazon Brand Story Feature

The New & Improved Amazon Brand Story Feature
Amazon has treated brands to a multitude of ways to entice customers beyond the traditional Amazon listing and enhance the brand narrative on the biggest ...
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The Ultimate Guide to Winning the Buy Box on Amazon

The Ultimate Guide to Winning the Buy Box on Amazon
Every sale on Amazon comes through the Buy Box in one form or another. In most cases, through the Buy Box winner. Although it's a ...
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10 Step Guide to Selling Alcohol on Amazon in 2021

10 Step Guide to Selling Alcohol on Amazon in 2021
So, you have decided to launch your alcohol brand on Amazon. Wise choice, Coronavirus has changed consumer buying habits and accelerated the adoption of buying ...
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Preparing for Amazon Prime Day 2021: Setting Objectives and Increasing Sales

Preparing for Amazon Prime Day 2021: Setting Objectives and Increasing Sales
Prime Day. Amazon’s biggest promotional event. It’s become a global phenomenon matched in the West only by Black Friday in terms of sales and cultural ...
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The Age of DTC: Why Brands Shouldn’t Leave it to Resellers to Distribute on Amazon

The Age of DTC: Why Brands Shouldn't Leave it to Resellers to Distribute on Amazon
To say the world of retail is changing is somewhat of an understatement. The global disruption of online selling is a well-known phenomenon. The cosy ...
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How to Sell Toys and Games on Amazon (2021 Edition)

How to Sell Toys and Games on Amazon (2021 Edition)
The ongoing global pandemic has changed the buying habits of people across the globe. It has changed how the Toys and Games market works and ...
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