Vendor Central. Without the Barriers.
FordeBaker has partnered with Rosetta Brands, the UK’s only Vendor-as-a-Service, to give ambitious brands a direct route onto Amazon Vendor Central. Your products get bought, stocked, and sold through an established vendor account. No lengthy application. No Amazon fees. No guesswork. No added headcount.
Book a Vendor Access Consultation
150+
Amazon Best Sellers achieved for partner brands
£100M+
Generated for brands through the Rosetta vendor platform
1.5M
Units sold through Vendor Central in 2025
15+
Years of combined Amazon vendor experience
THE PROBLEM
Vendor Central is often more profitable than Seller Central, but much harder to access.
Amazon rarely opens new vendor accounts to brands directly, no matter how strong their sales history. Most businesses are left selling through Seller Central, missing out on the margin, and the commercial weight that comes with a vendor relationship.
Vendor Central is closed off
For most brands, getting your own Vendor account is close to impossible. Without one, you cannot access EDI ordering, or the pricing leverage vendors get.
Wholesale brands hit a wall
If your business sells through distributors, Seller Central forces you into a D2C model that doesn’t match how you operate. Vendor Central lets you operate in the same way as you do with other retailers.
International expansion is costly
Setting up in the UK or EU usually means new entities, local stock, and a local team before you sell a single unit. A vendor relationship removes almost all of that upfront risk.
Who This Is For
Built for four kinds of brand
Brands who want Vendor Central access
You are already selling on Amazon, or ready to, and you know Vendor Central would be more profitable than Seller Central. The problem is access. Amazon does not hand out vendor accounts on request, and most brands never get the chance to prove they deserve one.
Wholesale operators who want Amazon to work the same way
Your business grew through distributors and retail buyers, not direct-to-consumer sales. You want Amazon as another wholesale channel, not a reason to build out a D2C operation from scratch.
International expansion
You are ready to grow beyond your home market, but you don’t want to commit to a local entity, warehousing, or an in-country team before you know Amazon will work for your brand.
Resolution & handover
Your team is not set up to manage Amazon’s fee structures, shortage claims, payment disputes, and chargeback variability, Rosetta absorbs that operational burden. You get the revenue without having to build the internal infrastructure to manage it.
How It Works
One Partnership.
Everything Handled.
Rosetta Brands buys your product and sells it through their own established Vendor Central account. Your brand trades under a platinum-level vendor relationship from day one, without building any of the infrastructure yourself.
01
FordeBaker introduces your brand and confirms fit for the Rosetta model
02
Rosetta reviews your product, category, and current Amazon presence
03
Your products are onboarded into their vendor account and listed for sale
04
Amazon places purchase orders directly with Rosetta, who buys your stock
05
Via their order processing automation, you send orders into a singular Amazon FC
06
Rosetta’s team manages listings, advertising, compliance, and reporting
07
You get paid on a set schedule, with all chargebacks, fees, and disputes absorbed on their side
Why This Partnership
A referral, not another retainer
Most of what FordeBaker does is hands-on: content, advertising, and account management for brands. Vendor Central Access is different. It is a referral into a specialist partner’s own vendor infrastructure, for brands whose real barrier is access, not marketing and strategy.
Rosetta absorbs the cost, the risk, and the operational load of running a vendor account. Your brand gets the benefit of an existing platinum vendor relationship, without needing to build one, or pay for a full-service Amazon agency to run it for you.
If you are already on Vendor Central and want to retain your account but are looking to improve sales then get in touch with us at FordeBaker
Proven Results
What partner brands have achieved
Fast growth
Brands onboarded through the Rosetta platform have seen year-on-year growth well above 100%, with some categories seeing growth of over 300% in twelve months.
Strong returns
Advertising run through the vendor account has delivered return on ad spend above 7x for partner brands in competitive categories.
Recognized quality
Partner brands have collectively earned hundreds of Amazon’s Choice awards across the Rosetta platform.
FAQ
Common Questions
Vendor Central Access is a referral to Rosetta Brands for businesses that need access to a vendor account itself, something FordeBaker does not provide directly.
No. Your products are bought and sold through Rosetta’s existing vendor relationship, so you do not need your own account.
Rosetta’s commercial model is outcome-based. Full pricing details are confirmed once Rosetta has reviewed your brand and category.
Timelines vary depending on the brand and their current Amazon presence, however onboarding can take as little as two weeks. Rosetta will confirm a specific onboarding timeline after the initial review.
In many cases, yes. This is something Rosetta will confirm directly based on your product catalog and current setup.