Build a Brand
that Wins on
the Digital Shelf
From Amazon to TikTok Shop, we create marketplace-ready brands that cut through the noise, stop the scroll, and convert browsers into buyers.
Book a Discovery Call
Designed for Marketplaces
Branding isn’t just about looking good. It is about designing products, packaging, and visual systems that win where customers discover and buy across today’s major ecommerce marketplaces. We create visuals and messaging that make your products stand out and convert.
Packaging that sells better and costs less
A marketplace-first design approach puts your products in the best position to win on the digital shelf. Our packaging is created to stand out, convert better, and support stronger margins through lower fulfilment costs.
Lighter materials mean lower fulfillment fees on Amazon, TikTok Shop, and Walmart
Smaller dimensions mean lower storage fees and easier pick and pack
Stronger formats reduce breakage, refunds, and negative reviews
Our Approach
We design for how people shop online. Mobile first, fast scroll, and thumbnail sized.
You have seconds to win the click, so we focus on clarity, benefits, and instant recognition.
Physical shelf
Designed for in-store visibility
Shoppers pick up and read the pack
Emphasis on aesthetic detail
Competes with products around it
Digital shelf
Designed for search results and feed discovery
Shoppers scroll and decide in seconds
Focus on legibility and clear benefits
Competes with thumbnails and algorithms
Core Services
Brand identity development
The strategic foundation of your brand, including positioning, tone of voice, key messages, and conversion-focused communication built for marketplaces.
Visual identity and design
The execution of that strategy through logos, colors, typography, and an asset library used across listings, packaging, and ad creative.
Product and packaging design
High impact packaging built for search and designed around legibility, clarity, and performance on digital shelves.
Pricing Plans
Choose the package that fits your brand’s stage and ambitions
Lean Brand
$6,400
Perfect for new brands or early stage optimization.
You get:
- Discovery workshop
- Moodboard development
- One to two brand concepts
- Concise brand guide
- Logo usage
- Color palette
- Typography
- Tone of voice basics
Output: A starter brand identity that you can apply to packaging, listings, and marketing.
Core Brand
$9,600
Ideal for brands leveling up from existing creative.
You get:
- Competitor research
- Audience personas
- Two refined brand concepts
- Expanded brand book
- Creative assets kit
- Badges
- Icons
- Header templates
- Sample hero images
- Sample A+ modules
Output: A full visual identity system and a set of ready-to-use marketplace assets.
Advanced Brand
$15,200
Designed for brands expanding across multiple platforms and markets.
You get:
- Deep audience research
- Full competitive landscape analysis
- Naming option
- Full brand book across all platforms
- Packaging development
- Multiple packaging concepts
- Finalised packaging design
- Marketplace-ready creative library
- Hero images
- A+ modules
- Guide or ebook templates
- Ad templates
- Video frames for short form content
Output: A complete brand ecosystem built for Amazon, TikTok Shop, and Walmart.
Packaging Add-On
Packaging can be added to any Lean or Core Brand package. We create packaging designs optimised for online discovery and conversion, balancing shelf impact, brand consistency, and fulfilment economics. Pricing and timeline depend on SKU count and structural requirements.
What our clients say
“FordeBaker has been an invaluable ally in the development of our brand, from listening very attentively to the feeling, motivation and values behind it, to making it come to life both in substance and visually. The FordeBaker team created a stunningly accurate depiction of what drives us, and has been very patient with iterations until we got it just right. The team is also very adaptable and flexible with our needs, and takes a person-over-business approach to how they work and collaborate with us. We’re very grateful for their effort, and we are excited for our continued collaboration!”
Hector Reina, Founder of
