We turn brands into marketplace best sellers

We’ve helped enterprises and ambitious start-ups like YOURS to increase marketplace sales and scale globally—in 15 countries in 9 languages across 4 ecommerce platforms (Amazon, TikTok Shop, eBay and Walmart).
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“I didn’t want to bet my career and my company’s growth on an agency that didn’t intimately know Amazon. I couldn’t find one, so I started FordeBaker. Every day since, I’ve been meticulously testing what really drives revenue on Amazon — think of us as a shortcut to Amazon success.

Marketplace Expertise


Client retention rate


Products under management


Annual client revenue


New products launched

Marketplaces, including Amazon, offer huge opportunities and complex systems to navigate. We’re here to:

Set Objectives

As your business partner we build strategies to meet commercial objectives.

Launch Products

All major marketplaces, any type of product.

We apply tried and tested go-to-market strategies.

Optimise & Grow

Global expansion and continuous optimisation to create sustainable results.

We increase sales for many different types of products and brands

What do they all have in common?

An ambition to capitalise on the ready-made audience and accelerated revenue growth that Amazon and other marketplaces provides

Traditional retail brands transforming into Direct to Consumer powerhouses
Start-ups wanting to leverage Amazon’s power to scale quickly
Market leading consumer brands creating multi-channel sales strategies
Helping newcomers and seasoned brands thrive in new and exciting ecommerce ecosystems like TikTok Shop.

What Makes Us Different

We know what it’s like to be a product owner that wants to be successful on Amazon but struggle with the complexity and scope of selling on Amazon.

Our founder, Tom Baker, created the agency in 2019 after managing a toy brand on Amazon.

Despite achieving signifcant success Tom realised that there was a lack of external support from high quality professionals. That experience inspired Tom to create FordeBaker.

Global Marketplace
experience (Amazon,
TikTok Shop, eBay
and Walmart)
Focus on
sustainable growth
Multi-lingual team
Seller & Vendor
Central experts
Ecommerce experience
vertical specialists
Scale to match
your ambitions
Diverse team

Whether you want rapid revenue growth or improve profit margins we have the know-how to achieve it.

The first thing we did was carry out a deep dive of the real data across each marketplace. By carrying out this analysis, we were able to add structure across each advertising account and optimize them accordingly.

After learning what worked in the past and what didn’t, FordeBaker re-structured campaigns to optimise performance around keyword and product combinations that would deliver the highest Return on Ad Spend (ROAS).