Amazon
TikTok Shop
Walmart
We turn brands into marketplace best sellers
A one-stop solution for the largest marketplaces.
The specialist agency for launching, scaling, and expanding consumer brands on Amazon, TikTok Shop, and Walmart. We can offer our service at any stage, whether your brand is new to marketplaces, growing across different marketplaces, or expanding into new countries.
Trusted by 120+ consumer brands
•
UK & US offices
•
Founded 2021
120+
Consumer brands scaled
Helping brands grow since 2021
15
Countries we sell in
Global marketplace reach
9
Languages managed natively
In-house multilingual team
45%
of clients trade in the US
Hands-on with US brands
One team.
The largest marketplaces.
The largest marketplaces.
Our strategy, ads, content, and operations teams work across Amazon, TikTok Shop, and Walmart together — so you get one coordinated approach instead of disconnected solutions.
Coordinated across marketplaces
One strategy, budget allocation, and inventory plan spanning every marketplace — not siloed teams pulling in different directions.
Continuity & efficiency
More efficient account management with continuity across platforms, so nothing falls between the cracks.
Clearer measurement
Better sales and profit measurement when every marketplace is managed under one roof.
Smarter decisions
Smarter decision-making across marketplaces, with what we learn on one platform compounding across the rest.
Full-service Amazon management for Seller and Vendor Central. From strategy and SEO to advertising, creative, and operations — we handle every lever that drives growth on the world’s largest marketplace.
Strategy
PPC & DSP
SEO
Listing optimization
Creative
Vendor Central
International
TikTok isn’t just a social platform — it’s a commerce engine. We build and manage TikTok Shop strategies that drive real revenue, from creator partnerships and live shopping to paid advertising and full account management.
Setup & launch
Creator & affiliate marketing
Live shopping
Paid ads
Also selling on Walmart?
We manage Walmart Marketplace alongside your Amazon and TikTok Shop presence — listing optimization, Walmart Connect advertising, and WFS fulfillment.
proven results
Real brands. Real numbers.
We don’t just manage accounts — we build growth machines. Here’s what that looks like in practice.
Beauty • TikTok Shop • Amazon
TikTok demand drove explosive Amazon growth for a US beauty brand
456%
Amazon revenue growth in 30 days
+202%
Units ordered month-on-month
10→25
Page 1 keyword rankings
SPORTS • New balance
2.5× Amazon revenue growth in three years for New Balance
2.5×
Total shipped revenue increase
+60%
YoY shipped revenue growth in 2023
26.5%
Sustained conversion rate
HOME & KITCHEN • HUROM
Scaling Success: Swiftly Driving +139% Q4 Growth for Hurom on Amazon
+139%
YoY Q4 revenue growth
+188%
Ad sales year-on-year
8.13
ROAS achieved (+19% improvement)
Who we work with
Ambitious brands at every stage
Whether you’re launching on a new marketplace or scaling an established presence, we have the expertise to move the needle.
Brands new to marketplaces
Great product, no marketplace presence yet? We get you launch-ready and build your channel from the ground up — accelerating growth from day one without budget wasted on trial and error.
Brands growing across platforms
Strong on one marketplace and ready for the next? We build cross-marketplace momentum across Amazon, TikTok Shop, and Walmart, using what works on one platform to accelerate the others.
Category leaders scaling on marketplaces
You lead your category. We bring that brand strength onto the marketplaces and turn it into fast, measurable growth — reaching new customers and opening revenue you don’t have today.
Brands that need one team across marketplaces
Selling across Amazon, TikTok Shop, and Walmart shouldn’t mean juggling separate agencies. We run every marketplace under one roof — shared strategy, shared data, and faster decisions across platforms and countries.
Why FordeBaker
Specialists.
Not generalists.
Every agency says they know marketplaces.
Here’s what actually sets us apart.
Here’s what actually sets us apart.
01
Amazon and TikTok Shop specialists
We are an official partner on both Amazon and TikTok Shop, one of the only agencies with certified expertise across both platforms. Most agencies pick a side. We don’t, which means your strategy is joined up rather than split between two separate teams with different incentives.
02
Commercially driven
We set clear and realistic commercial objectives, revenue and profit targets. We never over-promise. Our philosophy is that honest and realistic judgements lead to better results and more fruitful long term partnerships.
03
Global reach, local expertise
We sell brands across 15 countries with a multilingual team that manages accounts natively across DE, FR, ES, IT, and more. With 45% of clients trading in the US, we work hands-on in your most important markets.
04
The right mix, not the default one
As a full-service agency across both platforms, we start by asking which combination of channels will actually drive the best results for your business, then build a strategy around that answer. The decision is based on what works, not on what we happen to offer.
05
Category specialists
From beauty to tools to food and beverage, we go deep on your category. Your team leans on many years experience in your sector.
06
Built by an in-house marketer
Our founder Tom was a head of marketing, so he knows exactly what it feels like to need to scale across marketplaces without the team, expertise, or resources to execute. FordeBaker was designed to fix that problem.
The team behind your growth
Real specialists,
not just account managers
Marketplaces move fast. Behind every brand we grow is a dedicated, multidisciplinary team — strategists, ad buyers, designers, copywriters, and operators who know your category and act like an extension of yours.
Tom
Founder & CEO
Paul
Head of Content
Emily
Head of Social Commerce
Alice S.
Affiliate Marketing Manager
Sapir
Marketplace Strategist
Finja
Marketplace Strategist
Jessica
TikTok Strategist
Renzo
Marketplace Strategist
Kate
Advertising Specialist
Yury
Advertising Specialist
Maja
Advertising Specialist
Dan
Listing Optimisation Specialist
Roisin
Content Manager
Alice R.
Graphic Designer
Alessio
Graphic Designer
What our clients say
Why brands choose FordeBaker
”
Too bad we didn’t discover FordeBaker sooner! Thanks to their wide expertise we are having steady growth of our sales. They help us scale while we focus on other business projects.
Guido Zoboli
Co-Founder & CEO, Ausker
”
Clearly very knowledgeable about TikTok Shop with real transparency around KPIs.
Alison Reilly
Director of Marketing, Belvoir Farm
”
FordeBaker has been instrumental in taking our marketplace game to the next level. Their holistic expertise and flexible workflow allowed us to zero in on the services we really need. Highly recommend!
Brian Crandall
Sr. Marketing Manager, Zoku
”
With in-house design and content teams, advertising experts and diligent account managers, FordeBaker have been the full-service agency we needed to get the most out of our brands.
Ben Twineham
Head of D2C, On-Group Ltd
Our clients
The brands we grow across marketplaces
Book a free strategy call
Ready to grow on the marketplaces that matter?
Book a free 30-minute strategy call. Tell us a little about your brand and we’ll come prepared with specific recommendations — no generic pitch.
Our offices
UK Office
Lawnswood Business Park
Leeds
England
LS16 6QY
Leeds
England
LS16 6QY
US Office
1968 S. Coast Hwy,
Ste 2567
Laguna Beach
CA 92651
Ste 2567
Laguna Beach
CA 92651
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