An Amazon and E-commerce Marketing Consultancy

Crafting growth strategies and delivering revenue

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Tom Baker
Marketing Consultant

Unlike many agencies, I offer a bespoke service that will be tailored for your circumstances and your customer’s needs.

Too often agencies try to impose a certain channel or methodology on to their clients because its what suits them. Don’t fall into this trap. Marketing is different for every product, service and business model.

Together we’ll create a rigorous strategy and then select the right channels to grow e-commerce and Amazon revenue.


Marketing Services


Helping businesses to define their growth model and creating pathways to achieve marketing objectives.


Full-service consultancy for Seller and Vendor Central retailers including buyer relations, page optimisation and media buying.


Technical SEO, On-Page and Content Strategy.

Content Marketing

Devising content and outreach strategies for brands looking to improve rankings and generate high-quality press coverage.

Customer Research

Customised research to define your audiences, how to target them and how to craft your messaging to convert website visitors to customers.

Performance Marketing

Driving user and revenue growth through Facebook, Google, Pinterest, Twitter and Instagram.

Partnerships & Affiliates

Need to scale your business without a big budget? I’ll help to source and develop relations with like-minded businesses to create brand activations and commercial deals.

Google Analytics & Tag Manager

Implementation and integration including set-up of goals, events, e-commerce tracking and data studio reports.


Whether you’re using Mailchimp, Aweber or another service I can help you to get started and user email to nurture, convert and retain your users.

Case studies

Helping Businesses
To Grow

From start-ups to global businesses. Direct to Consumer or Amazon. See how working with FordeBaker has benefited these businesses.

Like the sound of 278% conversion rate increases? BilinguaSing’s Amazon store was achieving solid but unspectacular sales. After optimising listings the account conversion rate increased from 7.20% to 20%. Auditing and rebuilding ad campaigns reduced the cost of sale from 16.3% to 11.51%


Read More

It’s a common problem with a happy ending. Beut sat on an out-dated version of Magento which limited organic search visibility. After identifying technical SEO problems and deploying improvements saw search visibility increase 25%. Search traffic increase 29% and 1st Place Rankings increase from 18 to 38




What My Client’s Say About Me

Tom’s communication is excellent, I always feel fully informed of what he is doing in each phase and why, and he ensures I understand and am happy before he proceeds with the work. I will definitely continue to work with him and I recommend his skills and expertise to anyone who works in e-commerce.

Ellie Baker


As well as being very knowledgeable, Tom is also conscientious, great at conveying complex information, hard-working and not afraid to challenge the perceived best practice. On top of that Tom’s documentation (audits/reports) are always to a great standard and very helpful. Contrary to other Marketing support previously received, Tom is very commercially-minded, meaning he pushes marketing activity (and his time) to the most profitable areas.

Liam McNish


It was great to work with Tom particularly on our Facebook lead generation. His analytics and assessment skills meant we exceeded our goals while staying in control of our spend. His all-round digital marketing expertise also helped to level up our in-house team which was a great bonus. He’s a great guy and I would gladly work with him again.

Aaron Johnston