We turn brands into marketplace best sellers

We’ve helped enterprises and ambitious start-ups like YOURS increase marketplace sales and scale globally—in 15 countries in 9 languages across 3 e-commerce platforms (Amazon, TikTok Shop, and Walmart).

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Marketplace Expertise

Marketplaces, including Amazon and TikTok Shop, offer huge opportunities but are complex systems to navigate. We’re here to:

Set Objectives

As your business partner, we build strategies to meet commercial objectives.

Launch Products

All major marketplaces, any product. We apply tried and tested go-to-market strategies.

Optimise & Grow

Global expansion and continuous optimization to create sustainable results.

Partner with Confidence

Diverse Brands

We increase sales for many different types of products and businesses

What do they all have in common?

An ambition to capitalize on the ready-made audience and accelerated revenue growth that Amazon and other marketplaces provide

Traditional retail brands transforming into Direct-to-Consumer powerhouses
Start-ups wanting to leverage Amazon’s power to scale quickly
Market-leading consumer brands creating multi-channel sales strategies

Helping newcomers and season brands to thrive on new and exciting ecosystems like TikTok Shop

What Makes Us Different

We know what it’s like to be a product owner who wants to be successful on Amazon or TikTok Shop but struggles with the complexity and scope of selling on marketplaces.

Our founder, Tom Baker, created the agency in 2019 after managing a toy brand on Amazon.

Despite achieving significant success Tom realized that there was a lack of external support from high-quality professionals. That experience inspired Tom to create FordeBaker.

Global Marketplace Experts

We help brands thrive on Amazon, TikTok Shop, and Walmart.

Sustainable, Long-Term Growth

Our strategies focus on profitable and scalable expansion, ensuring your brand grows sustainably in competitive marketplaces.

Multi-lingual & Culturally Fluent Team

With experts fluent in multiple languages, we help brands navigate diverse markets with localized strategies.

Amazon Seller & Vendor Central Specialists

We offer end-to-end support for both Seller and Vendor Central, optimizing listings, PPC, and operations to boost performance

Category & Product Vertical Specialists

From beauty to consumer tech, our team understands the nuances of each category, tailoring strategies to drive category-specific success.

Flexible & Scalable to Your Ambitions

Whether you’re a startup or an established brand, we adapt to your growth stage and scale our services to match your needs.

Whether you want rapid revenue growth or improved profit margins, we have the know-how to help you achieve your goals.

Our Case Studies