Today, I’m delighted to announce that we’ve secured a significant 6-figure investment to accelerate our plans to become Europe’s leading Amazon marketing and operations agency.
For you good people that haven’t heard of us before I wanted to share more about the business, our culture, team and the big plans we have to improve the way the brands engage with Amazon.
FordeBaker is a full-service Amazon agency. That means we provide every type of service that a business needs to operate an Amazon store and market their products throughout the Amazon ecosystem.
We work with consumer and B2B clients in North America, Europe and Australia. We specialise in launching brands on to Amazon, optimising existing stores and ultimately making Amazon a profitable venture for all clients.
The service is very broad but in a nutshell it covers
Our mantra is to turn brands into Amazon bestsellers. And that’s exactly what we do.
We are an international team of experienced marketers, content producers, strategists and operations experts.
The company was founded by me, Tom Baker, in early 2019. I had previously spent 18 months launching a toy startup on to Amazon globally. Whilst we had a very successful time it was tough.
Amazon is 100% self-service. There was very little good 3rd party advice available on the web. And most importantly Amazon is an arcane, complicated and sometimes frustrating experience.
I wanted other brands to be just as successful as I was but without going through the pain and tedium of making costly mistakes.
I’m pleased to say that the company lives up to that goal. We now help a wide range of brands to launch on Amazon and to begin generating sales very quickly.
Here are some recent successes
Our commitment to understanding each client’s goals, brand, products and ways of working enable us to move fast, minimise risks and build sustainable Amazon businesses.
We’ve quickly gained traction and a fantastic roster of clients.
On top of that is the obvious fact that Amazon is dominant and only set to become more dominant as the great adoption of ecommerce accelerates.
At a slightly more granular level I see 3 important trends which make engaging with Amazon in some shape or form a prerequisite for most product brands.
We have an ambitious vision to be the leading Amazon agency in Europe. We share our expertise and ability to deliver results to more brands. There are too many brands that either don’t understand Amazon or sell on Amazon but underwhelm.
Things can be so much better than that. Our clients will attest to it.
Brands need to know that there are highly qualified, specialist agencies that can provide an all-round Amazon service. Not just running ads. We treat Amazon as a PnL and provide the holistic support across marketing, content, strategy and operations to optimise towards becoming a best seller and highly profitable.
That’s our offering and differentiation. We will now be bringing that vision to a wider array of clients backed up by a world class team.
The most important thing we will do with this money is invest in even more talented Amazon specialists.
We will hire in three key areas.
If any of these functions interest you then please get in touch – firstname.lastname@example.org. We are more interested in your character, desire and ability to delivery results than how much experience you have with Amazon. I’m looking for people that can go along way with the company not just for today’s needs.
I haven’t necessarily set out to make my business radically different from any other agency. I do however have a strong set of principles which are shaping the team culture.
Those principles have been honed through 13 years of working in online businesses. They feel true to who I am and the type of environment that I believe enables people to do their best work.
So that’s us. Thanks for showing an interest in who we are and what we do. If you’re considering selling on Amazon or you need help to improve your Amazon performance then don’t hesitate to get in touch.