Head of Paid Media Job

Post by Tom Baker
20 Sep 2019

Our very first full-time job! I’m incredibly excited to be publishing this role. I’ve enjoyed 12 months of solid organic growth but now is the time to jumpstart the agency, expand the offering and do awesome work for our fantastic clients.

If you’re after a big challenge and want control over your work-life balance then read on.

The Role

This role is required due to considerable growth in the client base and the services offered to those clients. You will be the first permanent employee for FordeBaker. 

This is a crucial hire with very specific requirements. The role is suited to someone that loves responsibility, accountability and delivering results.

It is a career defining role that includes

  • Developing and managing paid social and PPC campaigns – mainly Facebook/Instagram, Google and Amazon
  • Developing processes and frameworks to optimise performance
  • Consulting with clients to improve ad creative, develop campaign plans and build attribution models
  • Developing new business through blogging, conference speaking, webinars and other methods

I am not interested in how many years you have been working in marketing. I am interested in whether you have achieved results.

You must have demonstrable expertise in Paid Social and PPC, ideally on both Google and Amazon.

Please demonstrate how you achieved results and evidence not only that you can run campaigns but also devise strategy in your CV and cover letter.

You will also have experience of reporting software (e.g. Google Data Studio), Google Tag Manager, Google Analytics and other marketing technologies. Again please highlight any complementary experience.

Whoever takes this role has an incredible opportunity to develop their career and define the trajectory of the agency.

What Does the Agency Do?

Presently, FordeBaker is a one man band. I offer Amazon and Ecommerce consultancy services. The client base and demand from those clients has expanded to the extent that I require full-time paid media expertise.

Most of our clients are product brands that are selling on Amazon. They are mostly consumer products though I do have B2B clients. Clients are based in the UK, mainland Europe and the United States.

My clients are active in a wide range of sectors including skincare, office supplies, nutrition, clothing, stationery and books.

I provide a full-service offering to fully manage the entire operation of selling on Amazon.  PPC is a core part of the service.

I also provide marketing strategy consultancy for clients. Some of those clients also sell direct to the customer through their own websites. Due to successes selling on Amazon those clients are now commissioning me to run paid social and search engine marketing activity. 

The Ideal Candidate

The type of person that I’m looking for will exhibit these behaviours

  • Tenacity
  • Ambition 
  • A love of learning
  • Not afraid to try things
  • Embrace challenges
  • Instinct to act

The role is 100% remote. The role is open to anyone in any location. The only limitation is that you must be available to speak with clients in the US, UK and mainland Europe during their normal working hours.

Otherwise, there are no set hours and no set ways of doing things. This is an opportunity to do your best work and take control of your work-life balance.

We will communicate via Google Meet and email. If you are UK based then we will arrange regular face-to-face meetings. I am based in East London. If you would like to learn more about me please visit my Linkedin profile


Let’s be frank. If you want certainty, a fancy office and lots of ancillary benefits then this isn’t the right role for you.

Salary is dependent on experience. There is also a bonus scheme linked to bringing in new business.

You will be supplied with a laptop, 25 holidays (plus public holidays) and that’s it. 

The benefits come from getting in early, influencing the agency’s long-term growth and growing with the business. You will also have exposure to many other aspects of ecommerce and the opportunity to broaden your skillset.

How to Apply

Please email me at tom@fordebaker.com with your CV and a cover letter explaining why you are interested in this role, especially why you’re interested in joining a young agency, and what makes you a good fit to take on that challenge.

Tom Baker

The guy writing this stuff. Previously worked in-house doing all sorts of marketing for start-ups and large brands. Now helping business to sell on Amazon and growth their D2C revenue

Leave a Reply

Your email address will not be published. Required fields are marked *