MiHigh exit for mid-seven figures within two years of starting their business

MiHigh hired us to navigate all the complexities of Amazon and grow its business by optimising its presence across all touch points of the Amazon ecosystem, including paid marketing and brand management. Ultimately the success of the collaboration resulted in MiHigh exiting for mid-seven figures within two years of starting their business.

Hear more from Ed Hodge, ex MiHigh Owner below:

Opportunity

MiHigh realised the importance of diversifying revenue streams to grow the business to its full potential. Although the company had some success growing through Shopify, wholesale and retail, they found mastering the complexity of Amazon confusing and time consuming. 

However, they were aware of the critical role Amazon would play in reaching their full potential and so reached out for an Amazon agency partner. Primarily they wanted an agency that was transparent, trustworthy, with proven results with a clear, concise and achievable plan for significant growth.

The priority was to revamp the Amazon listings, help transform their paid media plan on Amazon, and eventually translate this into increased organic sales.

That’s why they brought in FordeBaker. We stood out amongst other agencies during the pitch process as the agency that would answer questions directly, straight to the point concerning what works (and what doesn’t) on Amazon and a realistic and achievable growth plan made for success. This resonated with MiHigh, and we began to get to work immediately with MiHigh.

Solution

Upon beginning with any new client, we endeavour to learn as much about the client as possible. We provide a dedicated account manager that always promises to be prompt, proactive in getting things done, and updating the client frequently on actions taken and the continued plan for results and growth.

Excellent communication is at the heart of what we do, and we are always on hand to discuss anything unclear, which helps build a great working relationship. 

As part of this, we offer great attention to detail and transparency at every relationship stage. This is complemented with very detailed reports that clearly show what is happening for the client across the entire Amazon ecosystem.

As a full-service agency, we allowed MiHigh to be hands-off, safe in the knowledge that everything was safe in hand and moving forward at the right pace. 

“We would have struggled on Amazon without you guys, like navigating that platform would have been a nightmare. We are extremely busy business owners and didn’t have the time to navigate all the complexities of Amazon,” said Ed Hodge (ex MiHigh Owner)

With a dedicated creative team and marketing team on hand, we could transform the existing product page and target the correct audience for this premium infrared sauna blanket with great accuracy.

The MiHigh Sauna Blanket retailed at $150-$200 more expensive than competitor products. So it was vital to address this through creative work to ensure that the value exchange of it being a premium product was clearly and persuasively communicated to the consumer.

We were able to identify what would get the consumers to buy this product by focusing on motivations, such as the sensation of the product, anticipation and social belonging that it created.

We were able to heighten the consumers’ motivations by focusing on the product’s ability to detoxify faster, burn calories and calm the body and mind. In addition, we provided great detail on the features and functionality it had over other products. Finally, we presented this in an easily scannable/digestible and visually appealing way to ensure this value exchange was persuasive and easily understood by scanning on any device.

You can see our creative work on the MiHigh listing below.

Result

Within three months of optimising MiHigh’s account, the brand achieved $75,000 in sales, a significant increase from the few sales they had before starting the relationship with FordeBaker.

The brand ranked in the top 5 for its top keywords quickly. In addition, it continued to average $50,000 in sales per month consistently on Amazon alone, which significantly boosted its revenue stream and accomplished the goal of helping the brand diversify its revenue streams, with a significant percentage of sales now coming from Amazon.

These results meant all the more for parties interested in procuring MiHigh. Investors wanted multi-channel businesses that sold across multiple platforms and were particularly excited about the success on Amazon.

“We already had success. They looked at the reports and saw we had some great returns on the ad spend. I think this was a key factor in helping us to secure the exit,” said Ed Hodge.