How to Set Up a US TikTok Shop Account

So, you’ve seen the game-changing potential of TikTok Shop and how it can supercharge your e-commerce game, and you’re ready to dive in. That’s great! But, before you start making those viral videos, you’ll need to get your brand set up on TikTok Shop US.

We’ve got some simple steps below to guide you through the setup process. Whether you’re new to e-commerce or a seasoned pro, it’s as easy as 1, 2, 3 …

Just make sure that you’re over 18, that your region is US, and that you have a US passport, a driver’s licence, or proof of legal US residency.

(P.S. – we also have a blog on how to set up your UK TikTok Shop account)

Step 1: Create Your Shop

First thing’s first, you’ll have to head to the TikTok Seller Center – we’ve got the link for US merchants right here

Once there, you can sign up using your TikTok account, or your email and mobile phone number.

Next, you will need to set up your shop’s Warehouse/Pick Up Address. For this, you’ll need to add a contact name, country/region, street address, zip code, phone number, and a return address.

For your return address, you can check Set as return address to use your Warehouse/Pickup address for returns. Or, you can instead set up a separate return location by adding a Return Warehouse Address with a contact name, zip code, and phone number. 

Once that’s done, check the box to agree to the relevant terms and conditions, and then click Start Your Business

Step 2: Verify Your Account

So, now that your shop is all set up and you’re officially a seller on TikTok, it’s time to get verified to sell your products through TikTok Seller Center. 

From the TikTok Seller Center homepage, you’ll see Verify documents. Click Verify now

Select your Business Type: either Corporation or Individually-owned Business.

Enter a Shop Name – here are just a few things to keep in mind:

  • it must not be more than 40 characters
  • it must not contain random sets of numbers, letters, or special characters
  • it must not include comparisons or exaggerated claims like “the best” or “vs”

You can use your brand name as your Shop Name, and you can change it once every 30 calendar days, but not within the first 30 days after you register your account. 

If you’re an Individually-owned Business, you’ll need to provide:

  • valid US government-issued ID (US Passport or Driver’s Licence) with the expiration date – the name on the submitted ID must match your registered TikTok Shop account
  • Social Security Number (SSN) or Individual Taxpayer Identification Number (ITIN)

If you’re a Corporation, you’ll need to provide:

  • valid government-issued documents (Employer Identification Number (EIN) or Federal Tax ID Number, government-issued business registration documents, business licence, etc.)
  • Government-issued business registration documents must include the date of incorporation, the Company Name, Business Registration Number (NIB), and the registered Business Address.

Establishing Your US Business Entity

If you are looking to sell on TikTok US, you’ll need to have a registered US business entity. If you’re based outside of the US but do have a US entity, you may still encounter difficulties with managing your US TikTok account. For example, you may not be able to see local content like US TikTok shop pages, competitors’ sales volumes, what products are trending via TikTok Shop, etc.

But don’t worry – we’ve got some tips and tricks to bypass these local restrictions:

  • Set up your TikTok account using a US mobile number (you can use an e-sim if you’re not physically in the US)
  • Download a VPN and change your location to US (this will change your IP address to a local IP once connected)

Individuals or groups representing public companies or corporations, but are not owners, may be asked to provide a letter of authorization issued from the business they are registering for.

All sellers, whether Individually-owned Businesses or Corporations, must fill in the W9 Form to complete the U.S. Tax Identity Information Interview.

Once everything’s uploaded, click Submit.

After submitting your documents, your account will be pending until it’s approved. If your account fails to pass review, you’ll receive an email advising you on the issue and how to resubmit your documents.

Connect Your TikTok Accounts

You can also connect your TikTop Shop account to your normal TikTok account if you have one. From the TikTok Seller Centre homepage, click Get Started in front of Connect your shop to a TikTok account. 

Then, click Link official account

You’ll see a QR code; go to your profile (on the non-shop account) on the TikTok app, and click the top three lines at the top right corner. You’ll see a scan icon – click it to scan the code and authorise the shop. And that’s all there is to it – you’ve successfully connected both accounts!

Step 3: Connect Your Bank Account

Last but not least, it’s time to get paid!

From the TikTok Seller Center homepage, click Link Bank Account.

Add your Account Name, Bank Name, Bank account number, email, address, and building number.

For Individually-owned Businesses, the Account Name needs to match the name in identity documents used in your registration.

For Corporations, the Account Name must be the same as the company name.

When you have completed all the required fields, click Submit.

And violá – that’s you all set up on TikTok! Now, it’s time to unleash your creativity, make those viral videos, and watch the sales roll in.

To assist new sellers with order fulfillment, all new shops on TikTok Shop are subject to a probation period that limits the number of daily orders sellers can accept and the number of product uploads sellers can list per day.

  • New individual sellers are limited to 100 orders per day. 
  • New corporate sellers are limited to 200 orders per day. 

You will automatically graduate out of the Probation Period if you:

  • actively sell on TikTok Shop for at least 60 calendar days;
  • reach 500 completed orders; and
  • meet performance metrics (these are defined in your Seller Centre page)

If you wanna partner with TikTok Shop experts, then feel free to get in touch with our founder for a free consultation on how to make the most of your new TikTok Shop US account.


We also offer a workshop designed for businesses that are new to TikTok Shop and would like to get up to speed with Amazon’s biggest rival. You’ll learn more about how TikTok Shop works, the opportunity this platform offers, how it will benefit other channels, and much more. Book your workshop here.

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