How to Set Up a UK TikTok Shop Account

Ready to revolutionise your e-commerce strategy with TikTok Shop? Fantastic! But before you hit record on those game-changing videos, let’s ensure your brand is primed and ready to shine on TikTok Shop UK. 

Follow our straightforward steps below to get started, whether you’re a seasoned seller or just venturing into the world of e-commerce. It’s simpler than you think!

(P.S. – we also have a blog on how to set up your US TikTok Shop account)

Step 1: Create Your Shop

First, you’ll have to head to the TikTok Seller Center – but don’t worry, we’ve got the link for UK merchants right here.

Once there, you can sign up using your TikTok account, or your email and mobile phone number.

Next, you will need to set up your shop’s Warehouse/Pickup Address. For this, you’ll need to add a contact name, country/region, street address, post code, phone number, and a return address.

For your return address, you can tick Set as return address to use your Warehouse/Pickup address for returns. Or, you can instead set up a separate return location by adding a Return Warehouse Address with a contact name, postcode, and phone number. 

Once that’s done, tick the box to agree to the relevant terms and conditions, and then click Start Your Business.

Step 2: Verify Your Account

So, now that your shop is all set up and you’re officially a seller on TikTok, it’s time to get verified to sell your products through TikTok Seller Center.

From the TikTok Seller Center homepage, click Verify Documents, and then click Upload Documents.

Under Seller Information, select your Business Type: either Corporation or Individually-owned Business. 

Enter a Shop Name – here are just a few things to keep in mind:

  • it must not be more than 40 characters
  • it must not contain a string of text, be solely alphanumeric, or include special characters
  • it must not include pure numbers

You can use your brand name as your Shop Name, and you can change it once every 30 calendar days, but not within the first 30 days after you register your account. 

If you’re an Individually-owned Business, you’ll need to upload an image of the front and back of your passport or driver’s licence, and you’ll have to provide a selfie of yourself holding your identity document (say cheeeese!). You’ll also need a proof of address, like a bank statement or utility bill.

If you’re a Corporation, you’ll need to provide:

  • an image of the passport or driving licence of the business’s legal representative, company director, or person with significant control (PSC) – your passport or driving licence can be from a non-UK jurisdiction
  • a UK address with proof of address (bank statement or utility bill)
  • the UK residential address and proof of address for the representative creating the TikTok Shop account

Once everything’s uploaded, click Submit.

After submitting your documents, your account will be pending until it’s approved. Verification may take up to 24 hours. If your account fails to pass review, you’ll receive an email advising you on the issue and how to resubmit your documents.

Step 3: Connect Your Bank Account

Last but not least, it’s time to get paid! 

From the TikTok Seller Centre home page, click Link Bank Account, then click Link Account.

Add your Account Name, Bank Name, Bank account number, email, address, and building society number. You’ll also have to provide a copy of the first full page of your bank statement. And your account can belong to either a UK and EU institution. 

For Individually-owned Businesses, the Account Name needs to match the name in identity documents used in your registration.

For Corporations, the Account Name must match the company name, and the bank account provided must be a business bank account. 

When you have completed all the required fields, click Submit.

And voilá – that’s you all set up on TikTok! Now, it’s time to unleash your creativity, make those viral videos, and watch the sales roll in.

To assist new sellers with order fulfilment, all new shops on TikTok Shop will be subject to a probation period that limits: 

  • the number of daily orders you can accept,
  • the number of product listings you can upload daily, and
  • the number of marketing or channel accounts that can be bound to (or affiliated with) your shop. 

The length of your probation period will depend on how long it takes for your TikTok Shop to meet its targets – you can find more information on your shop’s probation period in your Seller Centre account.

If you wanna partner with TikTok Shop experts, then feel free to get in touch with our founder for a free consultation on how to make the most of your new TikTok Shop UK account. 

We also offer a workshop designed for businesses that are new to TikTok Shop and would like to get up to speed with Amazon’s biggest rival. You’ll learn more about how TikTok Shop works, the opportunity this platform offers, how it will benefit other channels, and much more. Book your workshop here.

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