Every Premium A+ Module Explained

Welcome to the exciting world of Amazon Premium A+, the most advanced selling solution for your product detail pages on Amazon. 

Premium A+ Content on Amazon offers several benefits over Basic A+ Content, providing enhanced opportunities for sellers to differentiate their products and improve the shopping experience for potential customers. Here are the main differences:

Basic A+ Content:

  • Limited to a standard set of image and text modules.
  • No videos or interactive elements.
  • More straightforward and less visually dynamic.
  • No custom images for mobile devices.

Premium A+ Content:

  • Includes videos, interactive elements, and richer media options.
  • Offers advanced layout and design capabilities.
  • Enhanced optimization for mobile devices.
  • Provides more opportunities for detailed storytelling and branding.

Overall, Premium A+ Content provides Amazon sellers with powerful tools to create more compelling and effective product pages, which can significantly impact customer engagement and sales performance.

You may have seen this message in your A+ Content Manager:

Premium A+ is now launched on Seller Central.
To get access to this feature:
1) All of the Brand-Owned ASINs in your catalogue must contain a published A+ Brand Story.
2) You must have at least 5 A+ Content project submissions with an ‘Approved’ status within the past 12 months
Note: Access to Premium A+ is now given to all worldwide stores once eligibility is met. Enrolment to Premium A+ is granted every Friday. You will be notified if you meet the criteria and will not need to contact us for access.

In this article, we will delve into the realm of Amazon’s powerful and dynamic tool designed to help brands elevate their presence and maximise their sales on the largest online marketplace.

Selling on Amazon has become essential to a brand’s growth strategy, offering an unparalleled reach to millions of customers worldwide. To stand out in this highly competitive marketplace, it is crucial to leverage every available resource and optimise product listings to capture the attention and trust of potential buyers.

Amazon Premium A+ is a game-changing feature that empowers brands to enhance their product listings with rich multimedia content, engaging visuals, compelling narratives, and detailed product information. With the ability to create immersive shopping experiences, Amazon Premium A+ allows brands to connect with their target audience on a deeper level, driving conversions and fostering brand loyalty.

So, whether you’re looking to boost your sales, increase brand visibility, or leave a lasting impression on your customers, we’ll take you through each module format and show you how real brands are using them.

Standard (Basic) A+ Module TypesPremium A+ Module Types
Standard Image & Dark Text Overlay
Image module with optional text (headline and body text) in a box with either a dark overlay)

Standard Image & Light Text Overlay
Image module with optional text (headline and body text) in a box with either a light overlay)
Premium Background Image with Text
Full width version with your choice of a dark or light coloured text overlay box sitting on the left or the right side. Text on this module is mandatory (sub-headline, headline and body text). The main advantage to Premium A+ is the much larger size on desktop so this module is far improved than in the Standard A+.
Standard Image Header with Text
Image module with optional text that sits above and/or below the module.
Premium Full Image
Image module with optional text that sits above and below the module respectively. Using multiple of these modules without text allows you to create seamless designs.
Standard Comparison Chart
Comparison Products (6 max / 2 min)
Comparison Metrics (10 max / 1 min)
Show reviews
Show prices
Show the add to basket button

Premium Comparison Table 1
Hero Product
Comparison Products (6 max / 3 min)
Comparison Metrics (12 max / 5 min)
Show reviews
Show prices
Show the add to basket button

Premium Comparison Table 2
Three side by side images with a custom headline, ASIN link and feature comparisons (5 max / 2 min).
This is an ideal comparison chart alternative for products that don’t necessarily have individual metrics and works better to have short paragraphs under each product in focus.

Premium Comparison Table 3
Similar content to Premium Comparison Table 1 but different format that it is togglable.
Hero Product
Comparison Products (4 max / 2 min)
Comparison Metrics (7 max / 3 min)
Having interactivity is really engaging for the shopper, they can feel like they’re able to investigate the product in a way they would if it was in their hands in person.
Standard Four Images & Text
Four side by side images, each with a headline and body text.

Standard Four Images/Text Quadrant
Four small images in a two by two formation, each with a headline and body text.
Premium Four Images & Text
Four side by side images, each with a headline and body text.
Standard Single Left Image
An image on the left with a headline and body text .

Standard Single Right Image
An image on the right with a headline and body text.

Standard Single Image & Highlights
A three section module made up of an image in section 1, section 2 is a headline, 3 x sub-headline and body text and section 3 is a headline and bullet points (max 8)

Standard Single Image & Sidebar
A three section module made up of an image in section 1, section 2 is a headline, sub-headline and body text and bullet points (max 8) and section 3 is an image, headline, body text and bullet points (max 8).
Premium Single Image with Text
Half width image with your choice of the text sitting on the left or the right side.
Standard Text
Basic text module.
Premium Text
Basic text module.
Standard Single Image & Specs Detail
A three section module made up of an image in section 1, section 2 is a headline, 2 x sub-headline and body text and section 3 is a headline, sub-headline, bullet points (max 8), sub-headline and body text.
Premium Technical Specifications
Table style module of specs and definitions. You can have 16 max / 4 min specification metrics.
This format is much easier to digest and also to seek out specific information the shopper is looking for.
Premium Dual Images with Text
Main headline with two side by side images, each with a headline and body text.
Premium Simple Image Carousel
Full width image panels (6 max / 2 min) each with optional headline, body text, button text and ability to attach buttons to ASIN. The shopper can click on the arrows on the left and right hand sides to scroll through the modules. These carousel modules are one of the best new features, you’re able to pack so much more content in than Standard A+ because these modules can open up and also add that interactivity for the shopper.
Premium Navigation Carousel
Full width image panels (5 max / 2 min) each with a navigation menu bar title, optional sub-headline, headline and body text. There are navigation titles located at the top of the module for the shopper to toggle through or use the left and right arrows.
Premium Regimen Carousel
Full width image panels (5 max / 2 min) each with a navigation menu bar title, optional headline and body text. There are navigation titles located on the right side of the module for the shopper to toggle through or use the left and right arrows.
Premium Hotspots 1
Full width image with ability to add a maximum of 6 hotspot points each with a headline, smaller image and optional body text. This module is ideal for products with multiple elements or features that you can pinpoint on the specific location on the product.
Premium Hotspots 2
Headline and optional body copy
Full width image with ability to add a maximum of 6 hotspot points each with a headline and smaller image.
Premium Q&A
(5 max / 2 min) Questions and answers with your choice of a dark or light interface. 
Rather than searching the reviews for answers to their questions, shoppers can see the most common FAQs right there in the A+ content.
Premium Full Video
Video [960:540 min resolution]
With optional headline and body copy.
This is a great addition to Premium A+, it’s a break from scrolling for the shopper to see an engaging and dynamic video that could be focused on the product or the brand overall.
Premium Video Image Carousel
Panels (6 max / 2 min) with either an image or video alongside some text. Your choice of having the image/video sit on the left or right hand side.
Premium Video with Text
Half width video with your choice of the text sitting on the left or the right side.

Premium Background Image with Text

This is a static, wide image that has a text overlay. You can have the text sit on a black or white background and sit on the left or right of the image.

Panasonic is using this module to explain the technology of their shaver. Here you can see how the module adapts for mobile view.

Premium Comparison Table 1

Comparison table that allows you to have 1 hero product and place it in a chart to compare against 3-6 other products. You can have between 5 and 12 comparison metrics and are given the option between a checkbox or text field. You can link through to each of the product’s listing pages, see the customer rating, current price and also an ‘Add to cart’ button for an immediate basket win.

Aveeno use the comparison chart to upsell their other products and help the user to find the appropriate product for their needs. On mobile view, the comparison chart transforms into this interactive module where the user uses the drop down menu to focus on a particular comparison metric.

Premium Comparison Table 2

Comparison table for 3 products with larger images than the other comparison chart. You can have between 2 and 5 comparison metrics. These comparison charts allow you to link to the other product’s listing pages.

Outdoor Master uses this module to compare three products. On mobile it adapts to be interactive for the user to select two of the products and compare them.

Premium Comparison Table 3

This comparison table allows you to have 1 hero product and place it in a chart to compare against between 2 and 4 other products. You can have between 3 and 7 comparison metrics and are given the option between a checkbox or text field.

Jackery uses this module to compare the other products in their range of power stations. The way this module adapts to mobile is really user friendly to allow them to toggle between the products and easily read the comparison metrics.

Premium Dual Images with Text

This type of module is ideal for focusing on two main features/benefits.

Panasonic uses this module to focus on two features of the product. On mobile, they stack on top of each other to make it readable.

Premium Four Images & Text

This type of module is ideal for focusing on four main features/benefits.

Neutrogena uses this module for ‘how to use’ instructions. Giving four steps with an accompanying image. On mobile, they stack 2×2 for readability.

Premium Full Image

This module is a static, wide image with no text overlay or interactivity.

Pampers uses this module to focus on one of their products, it is bold and simple to combine great photography, large typography and smaller graphic elements. For mobile, it asks for a different image spec so that on mobile it is the width of the phone screen.

Maybelline uses this module in a way many brands are which is to create seamless designs using multiple modules stacked together. With basic A+, there is always a gap of white space between modules but with all premium A+ modules, they sit edge to edge so your designs can blend from one to the next. For the mobile view, you can see how they rearranged the elements so that everything remains legible.

Premium Full Video

Likely the most appreciated module is the fact you can add a video within the A+, your cover image can blend with your other module designs and the video can have sound as well.

Clairol also makes use of the cover image so it still has value before the play button is clicked.

Premium Hotspots 1

This is a wide static image but the module allows you to add ‘hotspots’ where you can then add short captions. This is ideal for labelling parts of a product or what is included in the box.

Roku uses this module to explain the different features of the service. The user clicks on the different ‘hotspot’ dots on the image to find read each element. On mobile, the wide image does not appear, instead the smaller close up images relating to each hotspot show instead.

Premium Hotspots 2

Similar to the other Hotspots module but this module gives the option for a title, body copy, and numbers each hotspot.

Premium Navigation Carousel

This is a module that you can toggle between different panels, each showing a new image and text box. You can have 2-5 panels and their titles appear in a navigation panel at the top of the module.

Wag uses this module to explain their different product ranges. On mobile, this module requires the images in a different spec/layout and the user can toggle between the images using the navigation menu.

Premium Regimen Carousel

This is a module that you can toggle between different panels, each showing a new image and text box. You can have 2-5 panels.

Vaydeer uses this module to cover their product features across two panels the shopper can click through. On mobile, this module requires the images in a different spec/layout and the user can toggle between the images using the menu.

Premium Q&A

Questions and answers (5 max / 2 min) where the shopper can click the drop down button on the questions they want to read the answers to. You can have black or white background.

Linens Limited uses this module for their most FAQs to reassure any unsure customers. On mobile, the module adapts to fit the phone screen, keeping the text at a readable size. 

Premium Simple Image Carousel

Panels (6 max / 2 min) that allow you to toggle between and you can attach the button to an ASIN which links to other product pages.

Pampers uses this module to help the user to understand the product. On mobile, this module requires the images in a different spec/layout and the user can toggle between the images.

Premium Single Image with Text

Static image that takes up half the width. Along with a section for text. You can have the image sit on the left or right.

Ritual uses this module to describe the various benefits of the product alongside one bold lifestyle photo. On mobile, it adapts by placing the text under the image.

Premium Text

This is just a basic module for a paragraph of text.

House Day uses this module to give further unique selling points that make their products superior to their competitors. This content would present better in a comparison chart or a more visual graphic but some shoppers do still prefer reading plain text.

Premium Video Image Carousel

This is a module that allows you to toggle between panels (2 min / 6 max). Each panel can consist of a video or image and a section for text.

GreenLife uses this module to go in depth about different features of their products. The user can toggle through at their own pace. For mobile, it adapts by stacking the image on top of the text and the user swipes through.

Premium Video with Text

Video that takes up half the width. Along with a section for text. You can have the video sit on the left or right.

Johnson’s have used this module as a brand focused message with a video to engage the user at the end of their A+ content. For mobile, they stack the video on top of the text and the video either plays in that space, or the user can open it in full screen.

Premium Technical Specifications

Ideal for more complex products with features and specifications that the customer would want to read in simple text.

Nutramin uses this module to go into detail about their ingredients. For mobile the table adapts to be one continuous table.

Conclusion

Premium A+ is a powerful tool in Amazon’s arsenal and the good news is that it’s becoming available to more and more brands. Perhaps you have some low performing ASINs that could do better with a more feature rich A+ or high performing ones that you’d like to do even better. 

If you have any questions on how A+ can be used to improve your listings, we are happy to advise. Drop us a line at tom@fordebaker.com

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