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Thomas Baker, Founder at FordeBaker

7 Ways to Improve Amazon Customer Lifetime Value

7 Ways to Improve Amazon Customer Lifetime Value
Does this sound familiar? You’re growing Amazon sales month on month, you have achieved your target ACoS but you’re struggling to increase overall profitability.
It’s ...
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How to Calculate Amazon Customer Lifetime Value (CLV)

How to Calculate Amazon Customer Lifetime Value (CLV)
For most Amazon stores customer lifetime value is an under utilised metric. The prominence of Advertising Cost of Sale (ACoS) trains us to look closely ...
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How to Calculate Amazon Customer Repeat Purchase Rate

How to Calculate Amazon Customer Repeat Purchase Rate
Imagine that you’re deciding whether to enrol on Amazon’s Subscribe and Save service. It’s definitely a popular program but how will you know whether it’s ...
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Amazon Advertising: How to Audit, Increase Sales and Reduce ACoS

Amazon Advertising: How to Audit, Increase Sales and Reduce ACoS
Amazon’s a pay to play platform. If you’re not investing in Amazon advertising campaigns then you’re likely to be losing sales to your competitors.
Coupled ...
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13 Ways to Create Amazon Product Images that Convert (Including Measuring Effectiveness & Tech Specs)

13 Ways to Create Amazon Product Images that Convert (Including Measuring Effectiveness & Tech Specs)
We all know that images are a crucial part of a high converting Amazon product detail page. Amazon make a point of stating the case ...
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How To Sell on Amazon Using Shopify Product and Fulfilment Functionality

How To Sell on Amazon Using Shopify Product and Fulfilment Functionality
Not every business wants to hand fulfilment to Amazon. If you’re already selling through Shopify and happy with the experience this provides to your customers ...
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