We’re Hiring: B2B Marketing Manager

Post by Tom Baker
11 Nov 2020

The Role

We are looking for a highly-capable and ambitious person to take responsibility for building our presence within the Amazon community. The primary method for achieving this will be through the production and amplification of compelling content including blogs, case studies and whitepapers. 

This is an opportunity for someone to define how the agency is positioned within the community and to play a major role in our lead generation strategy.

You will be proficient in producing a wide range of high quality, creative content for FordeBaker channels and the wider ecommerce/consumer-product/trade publishing sector. 

We want the agency to play an active role in the Amazon community. Our content strategy will extend to events, webinars, roundtables and conferences. The Marketing Manager will be responsible for our event planning, management and promotion.

Your work will establish FordeBaker as a specialist Amazon marketing agency and distinguish the business as an expert in the field. You will create a community of people that look forward to consuming what we have to say and project the company ethos in such a way that encourages new business and creates a demand to work for FordeBaker.

We have recently secured VC funding to embark on a rapid acceleration of our client base and to expand our services. This role is central to our ability to capitalise on this funding and the excellent foundations that have been built since we launched in March 2019.

The role is suited to someone that loves responsibility, accountability and delivering results. You will be creative, entrepreneurial and always finding ways to drive growth.

Responsibilities

  • Design a content strategy that amplifies the brand and drives leads
  • Establish the agency as an expert in the Amazon and marketplace space
  • Creating outstanding content in multiple formats.  
  • Coordinate with the Business Development team to develop a consistent and high quality pipeline
  • Manage and expand FordeBaker’s social media presence. 
  • Train and support team members to build their social influence and contribute to content marketing efforts
  • Track, monitor and optimise website lead conversions

Experience and Characteristics

  • 3-4 years experience in a marketing manager role (must be related to generating leads in some manner)
  • It is essential that you have B2B content experience
  • Ability to define and consistently a tone of voice across different media and channels
  • Proven ability to understand and communicate a wide variety of topics to a knowledgeable audience
  • Outstanding written English and editing skills
  • Knowledge of lead tracking and pipeline management tools
  • Understanding of SEO – particularly on-page and user intent 
  • Multimedia production skills preferred
  • Content planning and scheduling

We are building a strong company culture. Everyone in the business must exhibit these qualities

  • Tenacity
  • Ambition 
  • A love of learning
  • Not afraid to try things
  • Embrace challenges
  • Instinct to act

What Does the Agency Do?

We provide a full-service offering to fully manage the entire operation of selling on Amazon. 

Our clients are product brands that are selling on Amazon. They are mostly consumer products though we do have B2B clients. Clients are based in the UK, mainland Europe and the United States.

Our clients are active in a wide range of sectors including skincare, office supplies, nutrition, alcohol, medical devices and toys.

Presently, we’re a small team but thanks to our successful funding we have big growth plans.

Working at FordeBaker

The role is open to anyone in any location. The only limitation is that you must be available to speak with clients in the US, UK and mainland Europe during their normal working hours.

There are no set hours and no control over where you work. Everyone works remotely and manages their own schedules.  This is an opportunity to do your best work and take control of your work-life balance.

We will communicate via Slack and Google Meet. UK based employees will be expected to travel to regular face-to-face meetings (when the pandemic is over). If you would like to learn more about me, the agency founder, please visit my Linkedin profile.

Benefits

The benefits come from getting in early, influencing the agency’s long-term growth and growing with the business. You will also have exposure to many other aspects of ecommerce and the opportunity to broaden your skillset. If you want certainty, a fancy office and lots of ancillary benefits then this isn’t the right role for you. 

Salary is dependent on experience. There is also a bonus scheme linked to bringing in new business. You will be supplied with a laptop and 25 holidays (plus public holidays).

How To Apply

Please email tom@fordebaker.com with your CV and a cover letter explaining why you are interested in this role, especially why you’re interested in joining a young agency, and what makes you a good fit to take on that challenge.

We will not consider people that do not provide a tailored cover letter.

Tom Baker

The guy writing this stuff. Previously worked in-house doing all sorts of marketing for start-ups and large brands. Now helping business to sell on Amazon and building a full service Amazon agency

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