Amazon Seller Central
Amazon Vendor Central
Your one stop shop for Amazon success
As a full-service agency, we cover everything a brand needs to sell on Amazon, run by one connected team.
Trusted by 120+ consumer brands
•
Seller & Vendor Central
•
15 countries, 9 languages
45%
of our clients trade in the US, supported by teams across North America, the UK, and Europe.
120+
consumer brands supported across marketplaces and international markets.
$76m
total account revenue managed.
The FordeBaker method
One flywheel.
Every discipline connected.
A single-service approach doesn’t cut it on Amazon. Every discipline feeds the next — improving one accelerates all the others.
01
02
03
04
05
Check the steps on the flywheel to discover more
01
Get retail ready
Optimize listings, pricing, product data, and stock management to increase conversion rate.
02
Accelerate with advertising
Paid media and promotions accelerate sales and increase organic brand impressions.
03
Increase sales velocity
Paid media, promotions, and stronger conversion turn demand into faster sales.
04
Climb organic rankings
Increased sales velocity leads to higher search rankings and more organic traffic.
05
Improve profitability
Sales create more reviews and higher conversion rates, leading to increased profitability — feeding back into step one.
01
02
03
04
05
Check the steps on the flywheel to discover more
01
Get retail ready
Optimize listings, pricing, product data, and stock management to increase conversion rate.
02
Accelerate with advertising
Paid media and promotions accelerate sales and increase organic brand impressions.
03
Increase sales velocity
Paid media, promotions, and stronger conversion turn demand into faster sales.
04
Climb organic rankings
Increased sales velocity leads to higher search rankings and more organic traffic.
05
Improve profitability
Sales create more reviews and higher conversion rates, leading to increased profitability — feeding back into step one.
What we do
Every discipline your Amazon account needs.
Interconnected teams, one shared goal. Here’s what each discipline actually does.
01 / Strategy
Strategy, objectives & forecasting
Our account strategists work with you to understand your commercial objectives, then craft a plan built to deliver sales and sustainable long-term growth across Seller and Vendor Central.
Business objectives
Forecasting
Product launch strategy
Prime Day & Black Friday
International expansion
02 / Advertising
Sponsored Ads & DSP
Amazon is a pay-to-play marketplace. Our team builds tailored advertising strategies around your objectives — whether you’re launching, entering new markets, or building awareness.
Sponsored Ads
Amazon DSP
Video ads
Attribution
03 / Creative & Content
Content that stands out and converts
Image galleries, A+ content, storefronts and sponsored ad video, built by our in-house design team to make your brand stand out and turn browsers into buyers.
Image galleries
A+ content
Brand storefronts
Sponsored ad video
04 / Operations
Keeping the account healthy
Amazon’s systems can waste your time and cost you sales. Our operations team builds the foundations that keep products in stock and accounts in good health.
Replenishment forecasting
Product feed management
Fixing stranded inventory
Product ungating
3rd-party integrations
05 / Amazon SEO
Organic rankings, done properly
Forget hacks and short-term tactics. Our SEO team works alongside advertising and content to understand the customer and correctly place keywords on and off the page.
Keyword research
AI search optimization
Multilingual capability
Organic rank tracking
PPC coordination
06 / Listing Optimization
Turning traffic into sales
Driving traffic to a product page is easy. The difference between good sellers and the best is conversion rate. Our 40-point checklist finds the opportunities others miss.
A/B testing
Improve ROAS
Increase review counts
Reduce negative reviews
Price optimization
07 / Trading Products
Grow the value of every customer
We use Amazon’s trading tools and customer signals to increase repeat purchase, strengthen retention, and make better product and promotional decisions.
Subscribe & Save
Customer lifetime value
New vs. returning customers
Product trading strategy
What our clients say
Why brands choose FordeBaker
”
Too bad we didn’t discover FordeBaker sooner! Thanks to their wide expertise we are having steady growth of our sales. They help us scale while we focus on other business projects.
Guido Zoboli
Co-Founder & CEO, Ausker
”
FordeBaker has been instrumental in taking our marketplace game to the next level. Their holistic expertise and flexible workflow allowed us to zero in on the services we really need. Highly recommend!
Brian Crandall
Sr. Marketing Manager, Zoku
”
With in-house design and content teams, advertising experts and diligent account managers, FordeBaker have been the full-service agency we needed to get the most out of our brands.
Ben Twineham
Head of D2C, On-Group Ltd
Results & insight
Proof, not promises.
A sample of what the FordeBaker method has actually delivered for brands like yours.
HOME & KITCHEN • HUROM
Scaling Success: Swiftly Driving +139% Q4 Growth for Hurom on Amazon
+55%
YoY in total sales
+188.22%
in ad sales YoY
+19.49%
YoY ROAS improvement
SPORTS • New balance
2.5× Amazon revenue growth in three years for New Balance
2.5×
Total shipped revenue increase
+60%
YoY shipped revenue growth in 2023
26.5%
Sustained conversion rate
HEALTH & WELLNESS • VIBIT
A one-product Amazon US launch became a $2.3m success story
$950k
Year 1 sales
$2.3m
Year 2 sales
2×
Price increase without slowing growth
Amazon + TikTok Shop
One agency.
Two growth engines.
Two growth engines.
Amazon captures demand. TikTok Shop creates demand. We build a strategy that connects both to maximize sales across the entire customer journey.
One connected strategy
Coordinate audience, creative, budgets, promotions, and inventory across both platforms.
Demand that compounds
Turn TikTok discovery into branded search, traffic, and stronger sales velocity on Amazon.
Clearer measurement
Understand how awareness and conversion work together across the full customer journey.
Smarter decisions
Use what we learn on one platform to improve creative, targeting, and trading decisions on the other.
Trusted by brands
The brands we grow on Amazon
Ready to grow your brand on Amazon?
Book a free 30-minute Amazon strategy call. Tell us a little about your brand and we’ll come prepared with specific recommendations — no generic pitch.